About Fred Ricard

Sensitive to your wishes and tastes, Fred merges your expectations and his experience to create photographs that are "sophisticated"- expressive and he is "laid-back", relaxed, and fun to work with, yet thorough. He has that unique talent of blending art, technique and people skills: creating images that capture the essence and ambience of the moment.

Proficiently guiding his clients in a timely and efficient manner, communicating clearly, cooperating with other professionals, are qualities that makes Fred the professional he is.

Unobtrusively Fred records the spirit of the day, purely and directly. Usually 85% of the photographs are candid and photojournalistic in technique and approach and the remaining 15% are devoted to traditional and classic poses.

Avita Villa - Villa Rental Jamaica
Fred is also the owner/proprieter of Avita Villa - Jamaica. Avita Villa is a spacious guesthouse overlooking Jamaica's pristine, sparkling, turquoise Caribbean sea, amid an untouched tropical paradise. Meditate and rejuvenate to the sound of the surf. Watch the sun sink into the sea and shooting stars into the balmy tropical night. Enjoy a private beach; kayak with dolphins and sea turtles, and snorkel fish filled reefs. Walk and bike along traffic free country roads. Eat fresh, local, farm/sea to table chef-prepared meals at the villa. Each day is an adventure and the most perfect summer day in Treasure Beach.

Click here for more information: www.avitavilla.com